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A MEETING MASTERS MEMO

Created by
John K. Mackenzie

The Great Agenda Juggle

Last month we had some thoughts on using live talent for business theater. Now, here's an idea I use to structure (restructure) sales meeting agendas.

Stuck in the Vertical Stack

Those planning presentations are often locked in isolated preoccupation: "My script!" "My video!" "My speech!" "My product!" And each invests their lectern lust with such singular significance that the cumulative impact of meeting elements, as a whole, is lost.

Playing with the Meeting Mosaic

Here's an idea that can improve flow, structure, and strategy:

Take each element on your meeting agenda and write it down on an index card. Now, line them up and scan the connections. (I put mine on the floor.)

    • Are strong presentations lumped together, when they could be spread around?
       
    • Do several weak speakers follow each other?
       
    • Does meeting interest and impact build?
       
    • Do you need transition material to buffer subject changes, setup a speaker, or introduce a VIP?
       
    • Is that 20 minute presentation really only worth 10 or 12?
       
    • Are there useless agenda redundancies? (Not all repetition is bad.)
       
    • Should some elements be shifted from morning to afternoon? First day to second day? Main tent to breakout?
       
    • Should some presentations be chopped?

Move 'Em Around

Play a little presentation chess. Move your pieces around. Experiment. Revise. Reconfigure. (Risk!) You may be amazed how 50 cents worth of index cards can improve your agenda, your meeting, and your reputation! (Trying to do this on your computer will turn your brain to stone.)

The End Game

Getting this done assumes:

  1. You've got the muscle to make changes stick.
     
  2. You've got time to make them. (It is in the nature of most meetings for planning and production to be late.)

Coming up next: Innovation vs Renovation Confuse these terms at your peril! No joke, it can mean the difference between success and failure!

Black-Belt Meeting Moves

Room Setups & Letdowns

The Executive Roast

Qualifying Event Producers

Amplifying RFPs

Killer-Client Profiles

A Sales-Jock Requiem

Business Theater

The Agenda Juggle

Renovation vs Innovation

Meeting Machines

Themes vs Names

Meeting Master Triage

Anatomy of An Offer

ADA Low Vision Specs

Venue vs Virtual Meetings

A Case for Case-Histories

Speaker Contracts

Client Invoice Collections

Power for the Planners

Speaker Fee Negotiation

"Sound" Advice

AV Projection Tips

Your Audio-Visual RFP

New Business Proposals

Public Presentations

Music Licensing

Site Selection Checklist

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The Writing Works is an idea bank, not a production or planning company.

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